What makes Configure1st different?
Real-time 3D in the browser with no plugin. Technical validation and pricing in the same flow, so quotes are always feasible. 20 years of focus on complex industrial and engineered products.
Proven at scale
Numbers that speak for themselves
- €1B+
- in quotes processed
- 50,000+
- configurations delivered
- 10
- countries with active deployments
- Since 2006
- 20 years of 3D configuration expertise
- Energy &
Environmental - powering global industry leaders
- 99.9%
- platform uptime on Google Cloud
- Any language
- multilingual out of the box
- 1 mm
- made-to-measure precision, unlimited variations
The missing layer between product complexity & confident decisions.
Configure
Customers explore real options instead of guessing. They configure products based on actual choices, constraints and requirements — not assumptions or generic packages.
Visualize
Understanding replaces uncertainty. Customers see how their choices affect the final product, making complexity tangible and comparable.
Engage
Sales starts with clarity, not explanation.When customers reach out, they already understand the product — allowing sales to guide decisions instead of explaining basics.
The Advantage
Sales starts earlier
By making configuration available early, sales moves upstream. Conversations begin with context, intent and direction instead of basic explanations, shortening cycles and improving deal quality.
Core idea
Complexity becomes value
Product complexity is often seen as a challenge, but it’s where real value lives. When options, variations, and constraints are clear, complexity becomes differentiation—helping customers understand what they can buy and why it matters.
Commercial value
An active website
Most websites inform, but few participate in selling. With configuration in place, the website becomes an active part of the sales process—preparing customers, qualifying interest, and advancing opportunities before sales gets involved.
Why Configure1st?
Faster sales cycles
Configuration prepares buyers before sales gets involved—reducing back-and-forth and accelerating decision-making.
Higher-quality leads
When customers configure their needs themselves, interest becomes clearer and opportunities become more qualified.
More effective sales conversations
Sales teams start with insight instead of explanations, making every discussion more focused and productive
From idea to launch
Our process
Discovery
Every business is different.
Many configurator projects fail not because of technology — but because the business logic, product rules and integration requirements were never properly defined. Configure1st takes a different approach. We map your:
01
- Rules, logic and technical requirements: We deep-dive into your product constraints to ensure 100% buildable results.
- User-centric design: We tailor the interface for your reps, resellers, or customers.
- A clear roadmap: Non-mandatory, but a proven way to set the foundation for success.
Implementation
- Develop & integrate: We build your 3D solution and sync it directly with your ERP, CRM, or eCommerce systems.
- Validate & adjust: We test the engineering logic together with you, making real-time refinements to ensure 100% accuracy.
- Onboard & train: Key User training and simplified permission setups.
- Phased roll-out
02
Ongoing support
- Ticketing & prioritization: Access a dedicated support channel
- Ongoing development: Regular usability enhancements to keep your interface modern and high-performing.
- Security & platform Updates: Backend maintenance, patches, and platform compatibility.
03
Proven in real use
Trusted by those who use it
”In just a few years, the configurator has become one of our most consistent lead generation channels across all our international sites. It gives website visitors an immediate, simple way to engage with us and turns that traffic into real, qualified enquiries.
Simon KahlerManaging Director, HR Structures
”We have been working with Configure1st for many years and are very satisfied. The Hall Configurator is professional, visually well designed and helps us to sell our products. Functional extensions have also always been implemented quickly and well. An absolute recommendation from our side!
Kirsten PasbrigSales Manager, Paco Metallbau
”Our retail partners now have a powerful tool that makes selling complex, custom-made furniture simple. It has removed the technical barriers for sales staff, allowing them to focus on service rather than manual calculations.
Aleksi PäläCEO, Inaria
